I liked the category heading and C-Channel Pegboard Sign Holder even if I was not quite sure of the meaning of “Anywhere Gift.” The American Express® is not accepted everywhere. Wegmans® is Northeast Regional powerhouse only. Nearby MasterCard and Visa begin to fill the bill. But once you’ve caught shopper attention with “Anywhere Gift” as a hook, it’s up to them to get themselves off. Interesting Sales Psychology for a Sign. Hookery is Butterfly style.
This display and Straight-Entry Hook having been profiled as an oddity empty, now are shown in correct stocked mode merely to to close the circle of discussion on use. Cycle between the links below to follow the display and benefits stocked and out-of-stock. While you can cycle through various closeups in the gallery of images, do know how good looking the overall presentation when seen from afar.
Straight-Entry Hooks normally provide for tighter merchandise placement in massed displays, and tight placement under overhanging shelves and fixtures. Straight-Entry also allows easier addition of new merchandise and re-planogramming. This solitary Plastic-Backplate Straight Entry Scan Hook delivers none of these benefits. It is a better looking Hook, though I would suggest a Flip-Front Label Holder for an even cleaner appearance, and the functionality of swing-away capabilities on accessing the Gift Cards. But all this deep, deep fixture analysis a tempest-in-a-teapot unless your are die-hard fixturer seeking the ultimate solution. See that all the Gift Cards sold out. Of course even though only a single hook in use … a great deal of merchandising and sign space was devoted to the sell.
I am sure the popularity of Cash Cards drives sales, but a massed, clearly signed, feature-and-benefitted, wall of Pegboard made the whole thing possible from a Fixture point-of-view. Fit-out is via Back-Labeled, Plastic Butterfly Display Hooks which hold carded merchandise level and have short frontwires to keep facings looking full and forwarded. Trust FixturesCloseUp to have that many things to say about a sold-out, empty run of Pegboard seen in retail. See the thumbnail and gallery of photos for closeups and zooms.
The most striking aspect of this discount gift card display was the contrast of cards and white plastic Corrugated Display Hooks and oversize C-Channel Label Holders against the deep blue backdrop. The blue field added richness to what might otherwise have been a dull display. I just wish the oversize price labels received better, more colorful design attention. It might have elevated the entire Point-of-Purchase pitch. CLICK the thumbnail for alternate view of Plastic Corrugated Hook.
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Shelf-Overlay With C-Channel Stakes Out Shelf Space
If you know your fixture design will have a long life, as well as guarantee the planogram will never change, then yes by all means print your merchandise codes directly as Back Tag on the green display here. Being less certain of myself, I might have used the Plain-Paper Label Strip above to carry item description, price and SKU. The Label Holder would keep information in place correctly, yet allow a change in item, or entire planogram presentation if ever needed. Choice of solution is up to you. CLICK through the gallery for other assorted views. Fixturing in addition to Label Strip are Plastic Butterfly Hooks.
Up-sized, carded Gift Memberships for Costco® are large enough to both attract attention, and carry a small Gift Wrapped Membership right on the card. Color, massing, and size attracts from a distance, while the red wrapped and ribboned Gift Box adds appeal closeup. Best of all, no gift wrapping after you purchase. CLICK through the gallery for presentation from various distances.
In the true large-scale spirit of Warehouse Club merchandising is this upsized presentation of Costco® Cash Gift Cards. Though card carriers are oversize, outfitting is simple Straight-Cut All-Wire Pegboard Hooks. CLICK the thumbnail for program specifics including that the card can be loaded in amounts from $25 to $1,000 … a sizable gift and sale indeed. Step through the gallery for the appliance projected in-store.
The stocking stuffer masthead signage might have been just enough, but why not go all Evergreen with this Christmas Gift Card merchandiser for EndCap. I think the green communicates the Holiday Season well. Complementary typeface colors support the overall theme, with a red color emphasis on the “very.” CLICK the thumbnail for a better look at the curved face, which some in display claim adds merchandising space over square corners. I am still undecided, knowing that a circle (curve) has minimum circumference for area enclosed. That hints that squared corners would create more outside surface per unit area contained. In any event the curved design is more appealing and aids in traffic flow channelization to cash wraps beyond.
Give fine dining as a Christmas Gift, and you can browse actual menus as props for this Mall Concourse display. Some of this region’s best eateries and dining experiences are easily recognizable by name. Use of the menus helps reinforce the value offered as well as select the cuisine. Step though views in the gallery below.
My first reaction was why bulk pallet merchandise 4 Gift Card Packs as a single purchase, other than the discount aspect of the offer? But buying 4 at once would allow a trickle-down approach to gifting, spreading out the excitement and joy over time. But it requires that the gift recipient demonstrate a core commitment to the American Girl® brand. CLICK through the gallery for zooms of the point-of-purchase palletized display.
Does Curving a Surface Add Display Space? Had I measured the radius in the field I could have done the math and proved or disproved the premise. My guess in this case was yes, curving the display surface allowed the addition of a column of Prepaid Cards. Across the entire display this ends up an increase of 20% or 32 cards. Does that make the extra manufacturing cost worth it? I say yes. CLICK the thumbnail and gallery for additional fires.
I almost always associate Clip-On Display Hooks with 1” Grid, and the 1” Ladder-like construction of PowerWing. Here in an interesting twist where the top-level header overhang of this Gift Card display is Slatwire Outfitted, and Clip-On Safety Ball-End Hooks serve nicely. Why not an actual 1” Grid in this application? I suspect because the more cross-wires the greater the cost, and added cross-wires would reduce light to, and visibility of the interior and lower half of the display. Slather does not. Run through the Gallery of images for step-by-step closeups.
The unusual shape, attractive color, and top-mount display pulled me aside to inspect this American Express® Triangular Gift Card Dangler. Look beneath and behind to see that it is Saddle-Mount and probably portable for display anywhere the mount fits. My only question is that with such a radically different design, why not make it bigger to display more merchandise? CLICK through the gallery for all manner of views. Note that the Peg Hooks are permanently attached in this case, but I could enviesion otherwise. Seen as a cross sell at at a USPS Regional Office.
Flatback Pegboard Scan Hooks mount to a hole-punched, flat bar merchandiser creating an item-specific display. This crossover hybrid concept prevents display hooks from being jostled out of position, as is possible with some flat-bar, Saddle-Mount applications. An extruded plain paper label strip runs across the bar above the hooks. Though unused in this photo, the strip is the perfect location for promotional messages and display branding via color inserts.
The hook is more unusual than the “Keep Calm” message with roots date back to the Second World War. See the upper Scan Arm sports an upright at right-angle for label holder attachment … of what sort I do not know. A lower Product Arm is provided but was ignored in the display of merchandise. CLICK the thumbnail for dead-on front view of the “Keep Calm and Craft On” Gift Card case for craft materials. Switch back to the main image to inspect the hook.