Look close to see that this in-store Gucci® Coat of Arms embodies Leather Goods Luggage and Purse as part of the Heraldry. It was difficult to discern if the Knight was in Flats or Kitten Heels to cover the footwear segment of Gucci’s business. If you are into Heraldy, see how far back in time you can trace this Gucci symbol. CLICK the gallery for various zooms. Compare to the thumbnail of a modern Gucci logo.
Please accept this sister post, contrasting Gucci® Shoe Forms with reporting on Gucci® Sandal Forms. Here a solid foot and ankle shape contrast with the earlier foot and ankle outline. More of an ankle in this shoe form design accepts higher and near boot cut footwear. CLICK the thumbnail for an alternate view. Scroll down to follow Gucci fixtures and outfitting across FixturesCloseUp.
Fragrance sales peak for Christmas so a good season for this rollout of new fragrances. Interesting that the brands … Dior®, Jimmy Choo®, Gucci®, Armani®, and Boss® … accept equal and undifferentiated billing. Mayhap the names are licensed to the fragrance manufacturer rather than backed by the designer directly. Step through zooms of the total display in the gallery below.
Adding space to showroom and display adds elegance as here at Gucci®. Implied rarity and exclusivity is also conveyed by the lowest stocking levels I have ever seen. You had better grab one of these items on first sight, because it would appear that they are one of a kind with no backstock … an impression that that does not hurt the Gucci image one bit. CLICK the gallery for various, almost-sold-out views.
Buckles and ankle straps look better in Sandal display if correctly positioned anatomically. Here Gucci® employs a flat and ankle outline as footform. From a distance they are recessive yet show off straps and such to good effect. CLICK the thumbnail and gallery for various views and judge the success yourself. Scroll down for more fixtures and outfitting used by Gucci, as well as shoe, sandal and Flip Flop merchandising.
Casually looking like being windblown into a Barb Wire Bush, this Patrol Cap exhibited subtle and understated Gucci® markings that were never-the-less recognizable from a distance. Entwined G’s created an overall pattern seen often in Gucci offerings. But because it is so understated, it says quality and design without getting tiring. You must look close to totally recognize, yet you do get a sense from a distance.
Surprises always lurk in the tangled jungle of retail. Like these PygmyGiraffes found on Furniture Showroom Safari. If you are hunting for a rare item or outrageous bargain it is best to dress for such an expedition. My outfitting is Kangol Cap, Robert Graham Shirt, Polo Ralph Lauren Pants, Gucci Belt, and Ferragamo Shoes. Uncertain about selecting the gear for yourself? Visit a local shop, apparel boutique, or major department store and ask a professional sales associate for advice. In a good store you’ll get tasteful, trendy advice. CLICK the thumbnail for a better look at one Pygmy Girrafe. Catch the snout profile reflected in the mirror to see a truly magnificent “Roman Nose.”
Open three-dimensional space frames provide a stage for scarf presentation. The purpose is not to demonstrate any particular scarf tie or style of wear. More to allow presentation of color, pattern and design for this season, and as a way to brighten the window. The gold-tone finish is not often seen … but is echoed into some of the store fixtures beyond.
Many of the Gucci® offerings here could be unisex.I am not MetroSexual enough to categorize accurately. But a brown leather Dress Form leans more toward a male orientation, so I choose to consider the Grey Gucci Shoulderbag a Murse rather than Purse. The Baseball Cap and several other bag offerings could look good in the hands of a man, but others seemed more effeminent. It is here my wife and I part ways. In here world when in doubt, who cares. To me, when in doubt, avoid. And you though men courageous? Not so in fashion. CLICK the thumbnail for a closer look at the merchandise. What say you; Murse or Purse?
Okay, so I cannot specifically say that the metal cabinet was provided as merchandising support by Tom Ford®designs (originally affiliated with the Gucci® name). But the brand took advantage of the distinctive space created. Attention called to the cabinet, benefitted the business-like Tom Ford attaches. CLICK the gallery for cabinetry details.
Without anything to provide a sense of visual scale this could well be the offering of Gucci fragrance by the gallon and the pint. In reality the offer was not quite that voluminous, but it was sizable. Is the selling message that you should stock up, or do a mother-daughter purchase for loved-ones at home? The small size was too large for pocket or purse, so that was not the cross sell. Maybe the diminutive version was meant as a tester, but it was not clearly marked or promoted as such. CLICK the thumbnail for an alternate angle.
Only during my “Dr. Who” fashion-epoch and in cold weather did I sport a scarf daily. This headform display suggests that a ventilated summer hat goes well with a Gucci scarf, also lightweight for summer. I do like a scarf for men, but don’t have the panache to pull it off for myself … except for the long forgotten Dr. Who look. CLICK the
Angles view, glaring lights, reflections from a polished floor, and irregular veins in the marble make the Gucci Logo just a tad difficult to read. But the eye enjoys a challenge, and leaps to make the Gucci luxury goods connection in but a second. If you have just a bit of trouble, click on the thumbnail for a dead-on view that resolves itself more easily into this famous brand.
I don’t get to London often enough to have discovered this myself. But it does fit into my threads on both Gucci and Union Jacked display. Hence I offer it as yet another merchandising visual for retail ideation. Many thanks to Line Langenskov’s “Nice Things with Union Jack” Pinterest Board for the referral. To stay within my themes follow the Tags, Boards and Links below.
Sophisticated gold-tone outfitting provides copious amounts of space for scarf merchandising. Even space to drape and show off the complete scarf pattern. But greater merchandising density is achieved with Scarf Knot ties across the majority of the cross bar display. CLICK the thumbnail for a tighter view and details of this month’s Gucci knot style..
These hook-like displayer arms feature a radical wrap-back requiring key fobs, purse charms and such to be slow and torturously threaded off deterring sweep-and-run theft. Plus the gymnastics of the slow awkward process makes the bowser more visible to staff who can keep an eye on things … or offer help and suggestions. With This anti-sweep tactic is not unknown, but also not often implemented. CLICK the thumbnail for a closeup. Having seen designer purse charms run $450 each, stores are well-advised to keep a tight lease on such items.
I browse Gucci for style and design and visual merchandising, but rarely seriously search out or contemplate the cost. So this must be a rare Gucci bargain if a price of $250 is broadcast so loudly. Was I stupid? Should I have bought the stack of all offered and posted on eBay? If you see something you like personally send a PayPal credit line and I will pick up for you. These bargains are only 115 miles from my far-from-designer home. I could run your errand in a day. CLICK the thumbnail for to closely contemplate the price and sign holder. Do you think the slightly misshapen Sign Stand detracts from the Gucci name and quality implication, or reinforces the idea of a discount?
This scarf tie has more of a man’s feel … utilitarian, less ostentatious … and in this display decidedly horizontal not the more usual vertical. Even though tucked quietly away on an upper shelf, it manages to bring attention to itself. I do have to point out that an exceptional fabric helps elevate it to The House of Gucci. CLICK the thumbnail for an overview of the arrangement. To see discussion of the cap portion of the display see the earlier post “Gucci Gangsta Cap Display.”
An extensive and popular thread here are cap and hat merchandising fixtures. But how would a designer like Gucci market this line? From the included photos, now you know. Gucci Baseball Caps, tone-on-tone black leather with black and red trim can only be merchandised from a clear acrylic pedestal, elevating them above the competition. If you merchandise hats and caps, know that this is the pinacle to which you can aspire. I did try on the Gucci cap, but its just not me. I am neither sophisticated nor “gangsta” enough. Too bad. CLICK the thumbnail for a closer look.
Not only are the fixtures fabulous, the precise placement of individual scarves is just so. It would take me all day just to coax one scarf to present itself this well. Like an earlier post, this Gucci establishment uses color washed wood trays to offer each single scarf for consideration.