Hello Kitty® is a popular theme both atSwarovski® and across retail. These are the latest Kitty White styles and colors in Leaded Crystal. Let me know if you find they jive with other trending or designer colors for 2015. CLICK through the gallery for zooms and a better look at figurine details. Plinth bases to group and focus attention are a common display strategy by Swarovski. The tiny price tags are also a Swarovski creation in use across all stores and displays.
Fabric is fabric, but Hello Kitty® is famous. I’m not sure I would sew myself a Hello Kitty shirt, I’m more of a Robert Graham kinda guy. But even I was drawn to a Hello Kitty Fabric Bundle Endcap. See that Hello Kitty point-of-purchase options also included a Header Card and Hook-Mounted Aisle Invader. Kitty White is one mean merchandising bitch. CLICK the thumbnail and gallery for otter views.
Many don’t openly celebrate a 40th Birthday, but Hello Kitty® courageously does and carries her age well. A cardboard point-of-purchase kiosk offers memorabilia and wears in honor of the great day. I’m not familiar with Kitty White’s mouse friend but he seems of the friendly sort too. CLICK the thumbnail and gallery to browse with Kitty and the mouse. See that a variety of goods and display constructs are used to create an in-store carnival of Kitty fun.
Needing space to sell 40th Anniversay apparel, Hello Kitty® Point-of-Purchase kiosk features a Cardboard Hanger Tube for Tees and more. Lightly stocked but sturdy enough for children’s wear the tube serves its purpose well enough in Temporary Point-of-Purchase. Cardboard Finial Productstops keep items on the rack, and they held well via adhesive because I could’t remove them it inspect construction details. CLICK the thumbnail and gallery for various views.
Elevate your presentation all the more by providing branded shelf edge signs, talkers and labels. No common kitty this, Hello Kitty® makes sure you know her (him?) by name. By providing your own shelf-edge support you also get to spell out additional details of the merchandise in a a way the retailer couldn’t or wouldn’t have time for. CLICK through the gallery for various shelf edge views.
An entry Boot and Shoe Tray is an entry Shoe Tray … unless branded by the likes of a personality like Hello Kitty®. But how could anyone kick off dirty shoes and snowy boots onto Kitty herself? So you might find all piled on the right side of this mat. The display is Gondola Shelf in declined mode for visibility, with Wire Fencing as the forward productstop. CLICK the thumbnail for a closeup of the merchandising premise here, and see that the label is in 3 languages, proving the international and cross culture appeal of Hello Kitty.
Even Hello Kitty® knows the advantage of a 1-Piece Striaght Entry Hook lies in the labor savings over assembly of 2-Piece Straight Entry Hooks. Of course either way you still get all the advantages of Straight-Entry … close arrangement of merchandise, tight placement underneath overhanging shelves and obstructions, and speedy re-merchandising and re-planogramming even in tight displays. Hello Kitty is no fool when it comes to merchandising. But who decided that sticking an Adhesive Label directly to the FISH-Tip Label Holder Mount was the correct implementation? CLICK the thumbnail for a tight shot of the Straig-Entry Backplate.
I’m not sure, but if you can’t afford the cost of character licensing, and want to avoid rights infringement, maybe you can create and popularize your own character? Though not familiar with “Nina Kitty” she would seem almost as appealing as “Hello Kitty” to the casual shopper. And if the entire display are not “Nina Kitty”umbrellas, at least she got you to look and consider. CLICK the thumbnail for an overview.
Two famous names combine in a well-known jeweler’s displaycase … Swarovski and Hello Kitty. The “Hello Kitty” name is almost unnecessary as this brand is instantly recognizable in any context. Like DeBeers metering out only a limited supply of diamond, Hello Kitty makes sure to not over-license their name and image. Always keep the audience wanting more, seems to be the lesson. The leaded glass crystal and white display blocking is distinctly Swarovski merchandise and fixturing. CLICK the gallery for a profile of the offerings and display hardware.
Irregular patters on these collapsed umbrellas breaks up the outline of these umbrella making then far less recognizable as a desired item. The technique is known as “Dazzle Paint” when used in military camouflage. It is an effective defense against visual focus on objects as large as Battleships, Good in war, bad in merchandising even popular Hello Kitty items. And a common problem merchandising umbrellas where the lush pattern open, becomes confused and distracting closed. CLICK the gallery for additional angles.
“Hello Kitty on a Hook” is a true double entendre for not only is Hello Kitty now a Command Strip Hook in her own right, but hangs on a Straight-Entry Plastic Backplate Scan Hook complete with Sham Inventory Control Clip. Here’s a marketing concept. Why not create a 3M point-of-purchase display that uses 3M Command-Strip-based display and scan hooks. The display itself would demonstrate Command Strip strength and versatility all by itself. Please note that I have documented and formally published the concept here first, but will sign over to 3M for pennies on the dollar. Call me. 3M. I’m in the book and on Linkedin.
And earlier post on Hello Kitty point of purchase pondered the construction and workings of the display. I visited a second store to get the answer, only partially revealed here. Unfinished Pegboard backs up the display to provide a stable display surface for the All Wire Single Prong Display Hooks. But it still seemed originally that the triangle holes in the corrugated were plugged for a more pleasing look. I wonder if the second display was fully outfitted or given short shrift on assembly.*****
Bright and cheery, Hello Kitty called out across the selling floor. I took a few shots only for sharing with friends in Point of Purchase. But lo and behold there was something of interest to Fixtures Close Up. CLICK the thumbnail and zoom in to see that standard All Wire Single Prong Display Hooks ride atop some manner of triangular reinforced pad for corrugated. Had I noticed in the store I would have rummaged through the socks to learn the secret. From the photo they appear to be plastic and adhered to the corrugated backer of the display. Leave comments if you know more of this campaign’s construction.
Who would think to link the diametrically opposed brands of Hello Kitty and Louis Vuitton? And then create a smartphone wallpaper theme. Which smartphone was targeted? Business-oriented Blackberry. This must be why I remain unrewarded and unrecognized. I would never have conceived such a merchandising and branding partnership for that particular phone … even in my dreams.