This simple all-wire Slatwall Literature Holder must do its job well for there were no brochures left for the taking. Most interesting is the up-canted display angle, rather than a dull-and-boring vertical hang. Maybe that’s what made the brochures fly out of the holder? All wire construction makes for economy, as well as the ability to create other size holders.
The fixture story is the compact, acrylic, table-top literature holder seen at Littman Jewelers. It keeps printed matter and brochures easily at hand in an minimal, non-invasive fixture. But as copywriter I cannot resist the “Love At First Swipe” headline for the Credit Card Application. How could you not respond? See in various zooms in the gallery of images.
Digitally map equipped via cellphone and in-car navigation, I might not consider a paper map, but I would consider something as insightful as a Pocket Truck Stop Guide. Often gas is cheaper, food better, and the Travel Center stocked with more interesting merchandise than a humdrum, communalace convenience store. Used as bait, these Pocket Guides are front-rail add-on literature racks to the main map display. Hey, FixturesCloseUp took note. Surely other customers do too. Now where is the “Pocket Guide To Biker Bars?” Seen at a TravelCenters of America®.
For Travel Centers, Literature Racks are customized as comprehensive Map Merchandisers, to good effect. After all, with every cellphone a navigation device, Maps, Atlases, and Guide Books had better reach out to you if you are to consider the additional purchase. In most cases, I love searching a digital document for something specific, then prefer the analog paper printout for thoughtful study (after all comprehension is 40% better on paper). I am not sure the same holds true with maps and navigation. But you wouldn’t guess it from this offering. Do you think its alphabetized? Seen at a TravelCenters of America®.
A store entry sign promotes “Rapid Pick-Up” as well as illustrates menu favorites, “clean and colorful” offerings, menu to go, and even a catering brochure. The item offerings are the main sell and attention compeller. FixturesCloseUp inventoried the other fixture uses. You decide if you agree with the priority assigned each. Seen at Panera Bread®.
I’m not sure of the strategy, but if Weis® is behind the concept it must work. Get next week’s flyer and specials as you shop this week, to plan ahead. Still I think a bit convoluted for my male, impulse-shopping brain. Some shoppers not so much into list making and planning a week in advance.
Part bulletin board, part leaflet holder for weekly specials, and finally a literature holder for recipes, this Kings® entry outfitting serves multiple purposes and keyed toward promoting grocery sales. Stainless Steel construction and Bulletin Board framing say quality and cleanliness in hushed tones. Since important offerings pull the eye to the base, the unit is branded there as well as at the top. Inspect from all angles in the gallery of images.
Wether you are a shopper, or front-entry passerby, you are encouraged to take a little of J Jill® with you in the form of a Catalog. The dispensing pedestal is simple and compact, but adding a framed catalog atop makes it clear what the outreach is.