If you want a challenging merchandising job try working in hardware, plumbing, and lumber. Here someone thinks outside the box with a bulk barrel of Spring Clamps, rows gripping the perimeter, and a squadron of clamps in formation flying above. Even I paused to assess if I was up-to-date on my clamp needs, and wonder whether the flight of Clamps were flying north for an early Spring in construction sales. CLICK the thumbnail for alternate view.
Close up, this Spring Clamp Point-of-Purchase display takes on a prickly porcupinish-look of clippy and clumpy offerings. From a distance the display may look far more professional, but near it appears very busy with clamps jutting hither, thither and yon. There is certainly nothing wrong with the POP. But store staff efforts could punch up the sales too.
If there is an unusual way to merchandise and cross sell, some retailer will find it. These small Spring Clamps found a cross-sell home on Merchandising Strips for Pallet Rack. A bit jumbled and visually busy, but it puts the cross-sell at the right place at the right time. Cha change, goes the cash register. CLICK the thumbnail for closeup details including industry standard Metal Plate Label Holder.
Who would guess you could buy into Conduit Benders at multiple price points? The $79 version at right is truly larger and heavier duty, but is its role a trade positional good or outright Decoy Pricing to get buyers to trade up to the mid-range $42 version? Conduit Bender marketing would seem to be very competitive. Oh yes, almost forgot, hookery are Permanent Mount Double Undulating Arm Utility Hooks. The undulating arms provide stations and staging areas for this heavy, break-a-toe-if-dropped item. CLICK through the galler to see that though hinged like a Straight-Entry Hook, they are actually screwed permanently to the display backdrop. Also note the Backtags for pricing.
If I owned the Weber® name I would be sure to use it to brand all manner of cross- and accessory sales. Even this simple strip merchandiser speaks loudly of quality and a name I know, even if I don’t grill extensively. I can’t assess the labor cost of self-adhesive stick on two-color labels vs two-color pad printing or silk screening. I leave that choice to you, but if you pursue this great branding idea, leave space for the retailer product and price info so they fon’t besmirch your famous name. CLICK the thumbnail for in-store use.
These shoe pedestals did a marvelous job of alternating shoe height and allowing the eye to focus on each pair individually rather than as nondescript row of shoes. A separate sign holder is attached to the sloped front face for pricing and promotions. CLICK the thumbnail for details of construction.
Looking like a spin-off from a runner’s Starting Block, angled ledges almost put flight to these shoes. Saddle Mounted on Bars, they can be positioned anywhere along the length of the display. CLICK the thumbnail for a closeup front view.