This Harry Potter display is half the size of many others, but surely not because of any lack of demand. Full-size displays (see below) sell in all directions. This palletized smaller footprint unit takes up less space and sells face-forward to cash register customers across the aisle. Pick up the Eighth Epic … Parts One and Two no less … or if in need of occupational therapy, one of the several coloring books. Crayons? I guess you’ll just have to head back into the store for more shopping. Or maybe the store should cross-sell here as an adjacency.
A trapezoidal outline made this point-of-purchase promotion more attention compelling as well as professional looking in its non-Grocery / non-Housewares location. Green Corrugated was a good choice to both compliment and contrast the existing Clorox colors, as well as support a fresh and antiseptic feel. Less obvious is that as a half-pallet display, it is half-pallet-in-height not footprint. Is a full-height Pallet just too much Clorox to sell, or is the low height preferred by a broader range of retailers, I could not say. FixturesCloseUp only takes pride in pointing out the physical aspects of the merchandising. Check it out for yourself in the gallery of images.
If wire former or basket maker why limit your output to the Retail Fixture market only? Yes, Wire Basket in produce, personal size, and as shopping carries have firmly entrenched niches in retail. But breakthrough to consumer use is possible, even in quantity as here. Three basket cartons of stacking Wire Bin / Wire Baskets are mass merchandised by Pallet. Click through the photos for zooms and images of the Baskets in various home uses.
A Linoleum dorm room floor is far too cold and primitive for civilized living. This Pallet-size Bed Bath and Beyond® point-of-purchase display urges you to equip your space with a Dorn Rug. Ahhhh. Now that’s much better. See details of the Wire Grid Divider System above, and various views of the display below.
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Bed, Bath and Beyond Back-to-School Student Shopping Guide and Checklist
Cover Girl Shelf Edge Point-of-Purchase Shopping List
If you can’t get enough Original Gourmet® Lollipops, run, don’t walk to this Point-of-Purchase Bulk Bin display at Walmart®. This is flavor-choice and quantity by the pallet-load. Click through the gallery for display details. What flavors are featured? Again run to your local store to get your favorites before they are all gone. Follow Original Gourmet® and other Lollipop merchandising below.
A quarter-pallet bulk corrugated offering of Citronella in classic pails stands ready to serve all your outdoor summertime party needs. Though the stack of corrugated is not appealing, the tiny galvanized pails are, so you might make that aspect more visible in your display. The stack cowers in the shadows because I have seen Citronella bleed from the wax matrix due to overheating from the sun. The hidden location is a second strike against quick high-volume sales of what should be a cute and constantly needed Summer specialty item.
A Gargantuan Debris Collector it is. And Quickie Bulldozer® brand relies upon the oversize nature of the “dust pan” as the primary benefit and key to sales. Big and bright yellow it practically sells itself right out of the quarter-pallet, floor-standing box, but the label cum signage closes the deal by showing how well your Push Broom and this item work together. I word have signed the box side too, however, and possibly echoed the use photo to the stick-on product label too. Final comment. I want one.
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In-Line Pallet Merchandising Images Courtesy of CAEM, Italy.
Looking like something from Dr Suess, this massive Costco® Pie Making equipment turns out pies by the pallet-load, as you see. I waited as long as I could hoping to catch a pie come spinning down the bright yellow gravity-feed discharge chute, but no luck. Step through the extensive gallery of images. I am sure you can imagine it in operation, huffing, puffing, and churning out pies.