If your markers are “Scented” then naming and color coding them via a rational scheme is to your benefit. Here 6 versions of scented marker are labeled Licorice, Grape, Blueberry, Mint, Banana and Cherry. The names obviously work well for both the smell and the color. Why scent a marker? If you’re going to give off a marker solvent odor anyway, why not make it a pleasant one? Plus the new approach gives an additional benefit and product-differentiation selling point. See, read, and almost sniff the colors in the gallery of images.
If your brand is Fragrance Factory® then your image may very well benefit from industrial chic gears in motion as visual merchandising and window dressing. Most importantly, the motion captivates, even if some viewers are not industrial chic in their approach to perfumery. While ther gearing and operation perfectly communicats, the brand name is a bit doifficult to read from a distance. Or mabe that is part of the strategy. To draw you closer then promote the name.
Victoria’s Secret® Very Sexy fragrance gets table top billing of its own, complete with VS branded tester cards. A nice touch, but once you took it out of your purse at home, would you remember that it was the “Very Sexy” marquee? And is the list of aroma overtones … Vanila Orchid, Sun Drenched Clementine, and Midnight Blueberry … the fragrance contained in the single bottle … or a line of multiple “Very Sexy” selections? Check out the gallery of images to consider the proposition. Scroll down for a wide range of Tester reporting.
A mirrored pedestal presents Dolce-Gabbana® Perfume as a unique one-of-a-kind offering. In this case the mirrors are focused on the “hero” of the display and do not reflect any background clutter from the store. The bottle, pedestal and mirror are all signed and branded Dolce, with Dolce-Gabbana in small type only, should you be tempted to overlook that fact. CLICK through the gallery for various angles at two distances.
Famous name? Writing implement or not, why not license it for additional recognition, revenue, and market share as does Montblanc®? And given the heritage this might be the perfect fragrance with which to perfume your love letters. Ditch that cheap looking messaging app and return to the basics of handwriting with Montblanc®. Scrool down for more Montblanc®, Pen and Pencil merchandising. Scroll all the way to the bottom for Christmas outfitting resources.
Extend your real fragrance selling season with a Winter- not Holiday-targeted theme. That way you needn’t change your Visual Merchandising 10 seconds after Midnight on Christmas Eve. And for male shoppers, the “Peeping Tom” accent here might be an additional purchase motivator. CLICK through the gallery for assorted focuses. Seen at Victoria’s Secret®.
Swarovski® signs and brands new Miss Aura fragrances by embedding leaded glass crystal on the cases and containers. In fact little attention is paid to the Miss Aura name, with the crystals reminding you whose overarching brand, and where you picked up this fragrance. CLICK through the gallery for various zooms.
If you wonder what happens when you move the spotlights INSIDE your Bell Jar display, here is a hint at the visual result courtesy of Victoria’s Secret®. The photography does not show off the arrangement to good effect in closeup … or maybe the camera tells the truth and the spotlighting is too much or too close for best effect. Just be away of the danger. CLICK thumbnails for other views
This Thierry Mugler perfume refill center promises refills forever if you save your designer glass bottle … but I am not sure if the offer is gratis refills or at a charge. Still you would save on the designer bottle. While you mull over the possibilities step through the photos of the refill station design. I point out that gold as a color, often has difficulties. It can blend in an disappear into both dark and light backgrounds depending on lighting. So please emboss or deboss the gold elements so that changes in surface angle catch and reflect light no matter what the conditions.
While many might be distracted by the Dior® Jadore® girl and Jadore decanter design, only FixturesCloseUp points out to the the Christian Dior® logo embedded in the display as visual footnote. It had the look of sandblasting in black stone for elegance that matched the balance of the presentation. Have you considered hiding small “Easter Eggs” like this in your displays? If you are one for only the display in macro scale, click through the gallery, but see that the logo visual footnote is still visible in the overall views.
There is no way I can convey to you the outrageous proportions of these oversize perfume bottle “Heros” because there was nothing close at hand to provide a sense of scale. But please take my word for it that they were far larger than a quart. If not so classily designed and well-branded, they might have been suitable for Warehouse Club sale. CLICK the main photo for a better impression of size, and the gallery and thumbnail for additional shots. Brands included Carolina Herrera, YvesSaintLaurent, Samsara Guerlain, and Ruffles.
Tiered levels and subdivided rows give perfume samples their own soapbox for outreach. Massing all on one platform and at one elevation would have created confusion. Each fragrance is outfitted with its own Plinth, and thereby plays nicely with all others. CLICK the thumbnail and gallery for a variety of views from front and angles.
A somewhat generic Floor Graphic message seen both before and after Valentines Day and pre-Mother’s Day. This was, believe it or not, the “before” with the only visual cross tie possibly being the pink color. No nearby merchandise was directly associated. Still always a good idea to gift your wife or best girl. Here the placement is middle aisle but at a canted angle for a bit more drama. CLICK thumbnail for alternate view.
A Pink Must-Give-Gifts Floor Graphic is well-matched here with Pink Must-Give-Gifts Point-of-Purchase Pedestals complete with Museum Cases tops. Here the Floor Graphic has a tie-in, but it was seen elsewhere with no visible cross tie to product, and both before and after Valentines Day, and pre-Mother’s Day. Maybe its a promotional tease for all seasons, suited to both display-side and breadcrumb trail use storewide. Museum Cases atop the coated corrugated temporary Pedestals do upgrade the display an additional notch or two here.
I’ve head of “photobomb” but as a video this Viktor and Rolf Flowerbomb is a step up. See that the image extends is across several monitors which is what divides up the presentation, not my camera angle. Something to keep in mind when you conceptualize, edit and scale a digital presentation. Guranteed that it affects the final impression. CLICK the main image to watch the video the scroll down for more Retail in Motion videos.