Aggressive angularity, inspiring upward directionals, and trendy colors make this this Neiman Marcus® Active branding energetic in its outreach. Look close to see the upward typographic caret shape echoed into the “A” in the word “Active.” Also note the subtle change in line width bottom to top, of the caret strokes themselves. A great name, logo and branding for NM Active.
An easel and large sign apologize loudly, “Sorry We Missed You.” You are invited to call or stop back with extensive no-so-bankish hours listed for weekdays and weekends. The tripod easel folds for storage, and though the sign is large, it can easily hide behind a desk or against the wall. While the plastic overlay protects the sign, it does make it hard to read under the glare of lights. Careful on that count.
With both Coke® and Pepsi® offering custom labeled beverages, I cannot question the marketing approach. But I do take time to document the design and construction of this Pepsi Emoji Point-of-Purchase promotion, and allow comparison to a Coke display of similar use. First step through the gallery of Pepsi images, and note the Mated Tray construction in the photo inset. Then move on to comparison to Coke® immediately below.
If you thought ordinary planograms a challenge, consider what must have been the directions to create this wall-size Pepsi® Carton Stack Emoticon (Emoji). You should recognize it is a smiley-face at a slight angle with detail down to and including 2 nostrils. But then again I might be totally wrong. Like a Rorschach Test, what do you see in this pattern. To consider from several distances, cycle through the gallery of images.
Seen in Little Odessa, the Russian quarter of Brighton Beach NYC, this Coke display proudly proclaims its Mexican origins. I cannot say if the slight Mexican twist to the formulation is of greater appeal to Russians (Tequila vs Vodka?). But the display is unashamedly from south of the border. A well crafted Wood Rack, look close to see that it has “Give It Back Racks” 100% recyclable bragging rights of its own. Seen at Gourmanoff Gourmet Grocery, Brighten Beach.
Building your branded beverage cooler into the cashwrap runway, or sizing it to easily become an extension thereof, is a great strategy by Pepsi® to get prime positioning for end-of-shopping-trip impulse buys. Look close to see drawdown within the cooler as departing customers treat themselves. Also see how well this cooler design mates with the checkout. Are all precisely this size, height and width?