With such a popular brand, retail space at Robert Graham is maximized by use of Pop-Up Fitting Rooms. No permanent loss of space to the necessity of try-on. Just pull the curtain for a bit of privacy. And yes, I made a Robert Graham® shirt purchase. No use wasting a perfectly good FixturesCloseUp visit. Check out the Fitting Room and attendant in the gallery and other images.
The Fitting Room is the final, most important step in dressing oneself, whether luxe fine fashion or street casual. See how its done across a full spectrum of retail below. Above the poshest-of-the-posh Fitting Room Accessory: a Gentleman’s Gentleman at the Ritz-Carlton, Philadelphia. The Fitting Room done right in high-end Hospitality Retail.
Robert Graham® says “casual” as it’s style with this Mannequin caught relaxing in a quite corner of the store. The pose is relaxed, but bright colors and brilliant Robert Graham® styling are attention compelling nevertheless, and the space “sells” even though hidden. Inspect the merchandise and mannequin’s relaxed posture in the gallery of images.
Serving bottled water in upscale retail is commonplace. Serving store-branded bottle water a step up. Bottled water in non-throw-away Perforated Metal Carriers kicks it up another notch. One suspects if you chill the whole metal carrier, the bottle water stays cooler for a longer period. Then again maybe this is just part of the not-so-ordinary store outfitting of Robert Graham®. Decide for yourself in the gallery of images.
Some might think this a Back-To-School visual, but since I haven’t seen a Slide Rule since the 1960’s the visual’s impact on Millenias and more modern market segments might be minimal. As Robert Graham® considers the issue, this venerable giant Keuffel and Essser Slide Rule gets a tertiary position in the store’s decor. Still no hiding things when FixturesCloseUp is in the building. Step through the gallery for a trip back in time.
Of course, I love (and wear) Rober Graham®, and see transplanting and electrifying of Cactus for window display as yet another of his outrageous ideas. Ideas that brand the line with its playful and unexpected nature. And even if not seen in the Desert Southwest, a Cactus implies sun and hot weather, and that says Summer clothing to me. Do a cactus walkaround in the gallery of images.
If any fixture deserves coverage in the FixturesCloseUp Cubic Outfitting thread it is this Sock Selection perimeter outfitting by Robert Graham®. The merchandising premise is that given the outrageously fashionable choice of Robert Graham patterns and colors, you only need a sliver of a view of a pair of socks to make your style choice. I think the approach works … at least for Robert Graham. CLICK though the gallery to sock shop for yourself.
New-York-based Robert Graham® window plays off a British Telephone Box as a Continental theme upping its sophisticated tone. As a by-product I am sure the window attracted the attention of Whovians on the lookout for similar British Police Call Boxes, the Chameleon Circuit outward appearance of a TARDIS. You might wonder why no actual Robert Graham logo or branding? None necessary for and Grahamian in-the-know. Just judge by fabric, and the contrasting inside of turned up shirt cuffs. Me? I’m both Whovian and Grahamian.
Robert Graham® fabrics and colors are always outstanding. Here seeming leftover swatches are woven into brilliant Robert Graham® branded seating in-store. I could not design such a scheme on purpose, much less from leftover shirt fabric. Look beyond the chair for this seasons shirt fabrics. CLICK through the gallery zooms to inspect the chair.
A handwritten Robert Graham® scrawled across perforated metal provides a visual centerpiece and branding for the service counter. Unique Wembley stools provide the seating, and look plump and comfortable even from afar. Robert Graham has the knack for unusual and it spills over into this outfitting. CLICK the thumbnail for logo closeup. Step through the gallery to inspect the service counter via various zooms ending with Wembley seating closeup.
Surprises always lurk in the tangled jungle of retail. Like these PygmyGiraffes found on Furniture Showroom Safari. If you are hunting for a rare item or outrageous bargain it is best to dress for such an expedition. My outfitting is Kangol Cap, Robert Graham Shirt, Polo Ralph Lauren Pants, Gucci Belt, and Ferragamo Shoes. Uncertain about selecting the gear for yourself? Visit a local shop, apparel boutique, or major department store and ask a professional sales associate for advice. In a good store you’ll get tasteful, trendy advice. CLICK the thumbnail for a better look at one Pygmy Girrafe. Catch the snout profile reflected in the mirror to see a truly magnificent “Roman Nose.”
Few brands are so posh as to host their own brands of refreshment like Robert Graham®. It does make for noticeable impact in-store. Only Armani has ever out-shone all others in this area, once serving my wife and I Champagne on an ordinary Wednesday afternoon. But it was not branded Armani.
I have often said that there are only 10 new ideas on the entire planet … and that we tend to use them over and over again turned sideways and painted different colors. That way they look fresh. Compare this painted trophy, Robert Graham® display to earlier trophied merchandising. No criticism of either Visual Merchandiser. It just proves that new ideas are hard to come by, and old good ideas can be presented afresh on occasion. While this trophy concept was seen second at Robert Graham, I think the styles there are first class and wear them myself. See trophied threads below, Robert Graham, and book propped concepts farther down.
No better way to sign your department than with your brand logo, particularly when that logo itself is a signature itself. The Robert Graham name makes a very distinctive statement as 3 dimensional departmental logotype, and as stitched signature on each item. CLICK the gallery to ponder the strategy in closeup.
The seating upholstery in the fitting room provides one last venue for merchandising these Robert Graham® shirts and belts. I entered with a selection in my hands, but then wanted these too. It may not be how I want my house upholstery to look, but it makes a wonderful Fitting Room statement. Maybe it doubles as a fabric wearability test for the Brand too. But who would dare to sit?