If a party is a “ball,” and the product is a “ball,” the concepts naturally go together in a confluencing of self-supporting Self-Merchandising. Add tag lines like “Pump Up the Party” and you are on a roll. Cut through the marketing and merchandising to focus on the true factual benefit … “Serves 30 Glasses.” Not that’s a party. See the Pallet Rack Edge closeup above, a more extended view in the thumbnail, and all manner of other Self Merchandising successes below.
“Hue Gotta Have It®” and “Fabulous Fashion Sheers” is the total package self-merchandising proposition. I enjoyed the clever copy approach though no color sheers seemed in the offing. Obsessive compulsive personality that I am I, I then got to wondering if not “tones” or “shades” of grey not Hues of color? In any event, a fun play on words. CLICK the thumbnail for a full frontal view of the sheers shelf-front offering.
Though I have long known of Gallon Milk Jugs indentations underneath, how cool to find an in-store display that helps describe the Jugs nesting and bulk self-merchandising abilities. I suspect that when not utilized in high-volume warehouse club sales like this, the nesting keeps milk stacked and organized in the delivery truck. Here the whole concept finds a home in my Nested and Self-Merchandising threads. Great package design, largely unseen and unsung.
If you offer value-added Peel-and-Stick Wallcovering, you had better present yourself differently than ordinary, labor-intensive Wall Paper. This clear, hook-hime, map-case like tube does just that. It is a step up from ordinary packaging, keeps the product protected, and self-merchandises hanging, standing or roll-fed in retail. Here it hangs from 2-Piece Down-Turned Safety Pegboard Straight-Entry Scan Hook. For a former outdoor adventurer like me, I might buy just for a way to store my collection of USGS Quad Sheets and maps. CLICK through the gallery for hang details. Just consider if the plastic loop might be brittle and prone to breakage.
Standard test tubes offer an interesting vehicle for merchandising small items. A stopper outfitted with hanger is all that’s needed for this self-merchandising Pegboard and Slatwall Hook display. Here the Test-Tubed items are Snap Band Motion Sensing Lighted Wrist Watches. The approach is unusual and the display eye-catching, even if you can’t tell what the product is without identification on the label holder. You might consider a larger sign not only identifying but illustrating these Snap Bands in use with photography. In any event you can’t beat the $9.99 price (with purchase). CLICK through the gallery to inspect the outfitting. Hooks are Flatback Right-Angle Slatwall Scan Hooks, most in Display Hook use without Label Holders.
Keeping Ultra Plush Throws contained and capable of shelf presentation is the object of these Belly Bands. Criss crossed they self-merchandise, control and contain the plush in all three dimensions. The detail that intrigued me in closeup was the Pass-Through rather than glue-on front Label. A nice upscale touch, and I would guess far sturdier a solution. CLICK through the gallery for stepped views.
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iPhone 6 Case Magnetic Belly Band Self-Merchandising
A multi-faceted approach to marketing here. Would you purchase because it supplies Binder Clips, Paper Clips and Push Pins for all your needs, is equipped with separate containers for each offering, or because a cool JigSaw Puzzle Package in its own right? I am always fascinated by add-on self-merchandising enhancements like these. Only belatedly did I wonder if these interlocked in both directions, vertically and horizontally. If so users might be tempted to buy additional sets to create a plain of interlocking compartments. Hookery is a 2-Piece Plastic Backplate Scan Hook for Pegboard.
The fresh appearance and immediacy of bulk produce sales is preserved by the open-top appeal of these New York State branded bags of McIntosh Apples. Reinforced carries are a separate element and add a crafted feel to what otherwise might appear to be a mass-manufactured plastic bag. Colorful printing also aids self-merchandising too, but note that having the New York State Brand as a footer makes it hard to see along the shadowed bbag bottom. Still a damn nice bag, that ads value to the sell, just grab one and go.
As temperatures slowly go down for Fall, bugs can be motivated to move indoors, and these Hand-Held Bug Zappers become a merchandising opportunity. See that 2-Piece Plastic Backplate Straight Entry Pegboard Scan Hooks allow immediate placement tight under the shelf at Aisle-End where they will be seen and sold. Also see the overlay of the Bug Zapper Electrified Screen over package headline to self-merchandise the concept. If you disagree saying it makes the headline hard to read, scan down the length of the package to see a Footer Headline repeats at the bottom. CLICK the thumbnail for closeup of overlay concept.
Intriguing product shape and color, a self-merchandising approach to packaging, and in-store PowerWing display creativity from the retailer give self-merchandising impact to EOS® Lip Balm. Store fixturing is easy … a PowerWing with 1” Grid display area, Plastic Backplate Straight Entry Scanning Hooks, and Rubber Shams as ICCs (Inventory Control Clips). CLICK the thumbnail for a full face view and the gallery for various zooms.
Kobalt® Ball-Hex Extension Drivers present a difficult item to display by Pegboard Scanner Hook. But Kobalt® gets the job done with the help of its built-in extension organizer and Carded Packageing, Amazing how well-behaved the Ball-Hex Extensions are hung here by hook. If both are 7-piece sets why is one Blue and the other Red? CLICK the thumbnail to see that the Card is flagged with a Blue Metric Logo and a Red SAE Logo. Puzzle solved. Step through the gallery for zoomed views of this Self Merchandising outfitting.
No matter what your analog need, sketchbook to journal to diary, Moleskine® has an offering to suit, and demonstrates each at the shelf edge in Moleskine retail boutiques. Here an anatomical study of facial features in closeup waits to be transformed to its digital equivalent through Moleskine support of that domain. Check out Moleskine visual merchandising here on FixturesCloseUp, but see and feel the journals themselves in-store.
I am not sure if this Clamp self-mount to Clip Strip is the idea of Irwin® itself, or a customers in-store trial, but I suggest it should be Irwin’s own Try-Me. What better way to demonstrate a Clamp than to use it as its own merchandising attachment point? Customers are forced to try the product whenever they remove for inspection. And replacement is just as easy and self enforcing. I can even imagine Display Hardware that would be constructed of materials being Clamped together while the Try Me Clamp was in place. Can’t imagine on your own? Call me for budget Retail Fixture consulting on weekends. See more of the Irwin® Clamp Clip Strip by clicking on the thumbnail.
The self-merchandising Carry Handle of this Carry Strap includes the built-in means of Single Prong or Butterfly Hook Pegboard Display letting the Carding function totally as Product Package and Display. The built-in Hook Receiver would also work for Slatwall and any other surface, as well as a hang point in home storage. CLICK the thumbnail for closeup, and the gallery for successive zooms of this product self-merchandising innovation.
FixturesCloseUp tracks sophisticated packaging and marketing that takes advantage of the product itself in support of self-merchandising. Here Kobalt® creates an inverted Scabbard for Screwdriver display and sales. See overall in the thumbnail then step through the gallery to see how it works. Smart to use rubber washers as the friction-fit to hold both the Screwdriver and the Scabbard together. If desired, you could use the merchandising Scabbard as the tool holder in Do-it-Yourself or contractor workshop storage.
No-Refrigeration-Required Muscle Milk® is free to invade center store with this proprietary rack and promotion. See the lanes are customized to merchandise Muscle Milk® Bottles hung by the neck. Chocolate Flavor is given pride of place at the top of the rack, with original flavor below. I might have split the rack by flavor vertically, but Muscle Milk is the expert on this product so maybe their choice should be accepted. CLICK the thumbnail for a view of the Point-of-Purchase header. Step through the gallery to see how it works from various distances.
Jars, label design, and script typeface all conspire to project a hand-made image for Stonewall Kitchen® … “Creators of Specialty Foods.” The positioning statement is broad enough to allow Stonewall to dabble in almost any line of food creation, these ice cream toppings but one. CLICK through the gallery for various views. See how easy-to-read is the hand-written typeface communicates. A self-merchandising strategy seen at Kings® Supermarkets, NJ.