This JCPenney® Salon promotion reminds of the extra in-store hair styling service. And you can also outfit all your beauty needs there and carry home in your own “Life Is Good But My Hair Is Better” Salon Tote. This is but one of several styles of Salon promotions springing up for the stores ancillary services.
If you know the Sephora® Brand you recognize this Logo embossed seating. Yes, it would help reinforce in-store branding and a sense of place at a Sephora Boutique. But here it was seen in the competitive Cosmetics Department of a major department store. It does advertise the brand, but I think the Logo more warns “This Seat for Sephora Cosmetics Customers Only.” A nicely done, simple stool design with the always elegant Sephora logo.
Sephora® and JCPenney® cooperate and cross brand with this Window Display promising good, but mostly unseen, sophisticatedmerchandise. What you need and will find is left to your imagination but the location is seen to be Sephora® inside JCPenney®. Note the lavish use of Branded Shopping Bags and Gift Wrap.
Simple and effective … mostly … is this Jose Maran tester offering at a Sephora® display Shelf Edge. If replaced hurriedly the tester or several testers might topple, so a slightly snugger fit might be advised on any incarnation of your own. Though the overall display was very colorful, standing the color tester tubes to the front of boxed packaging made the offer clearly understood. CLICK the thumbnail for full view.
“Meet The One Minute Wonder” Sephora® says … almost failing to mention in a footnote this is a Nail Polish Remover.“Bain Dissolvant Express” on the bottle helps little. But then this is Sephora and a bit of product mystery along with fancy French product description probably increases sales rather than blunts. Whether it clearly communicates or not, I enjoyed the display design, colors and typography. It might have been designed to allow actual test and try-me in-store … but the top remains firmly taped to the sample bottle. A store staff error? Step through a gallery of images below.
From a distance these Nail Polishes all look alike, but focus in to inspect name and color and the Cloisonné Enamel Parrot zooms to center stage. The confetti colors are also fun, and echo the Parrot plumage. Was the bottle cap decorated with real Cloisonné Enamel or merely a printed imitation? I will leave you to decide for either would be part of the package self-merchandising effort. See at Sephora®. If real Cloisonné you may want to own the bottle as a collectors item in its own right. CLICK the gallery to see from a variety of distances.
There is less to this Bar-Mount Sign Holder design than you might imagine. Turn it over to discover there are no complicated clips or fasteners to run up production costs. Rear tabs merely friction fit on the bar. Since the promotional message applies to the entire display. it dose not matter if shoppers and passersby jostle and reposition the message along the bar. Keep in mind that for some retail uses repositioning of the “Special Offer” might not be acceptable. And a more solid means of attachment might be desired. But here in the calm confines of Sephora, all was well. In fact the effect was very upscale.
Signature colors plus a branded color-chit shape. Every “creative” intuits a Pantone color and branded item from a mile away. This year’s Emerald color in cosmetics is exclusively at Sephora. My interest other than the model’s luscious eyes, was the use of the Pantone Chit and consistent Emerald color as logo, theme and intense branding. All the more fascinating is that even though it changes by season and year, Pantone succeeds in staking a claim to the chit, color and display.
These images are a true play on the post title. Sephora’s name rebounds and echoes from the the silvered back of plate-glass mirrors. And you can’t help but absorb a brand impression as you check your look in the latest cosmetics. Does the visual “echo” detract from clear communication or a quality feel? You must be the judge. But I suggest you visit a Sephora to see the effect first hand.
Near full-service makeup stations like this are portable and liberally scattered around Sephora. No matter where the urge to try out something strikes, there is a makeup station close at hand. CLICK the thumbnail for an alternate view.
Trust Sephora to offer a comprehensive cosmetics makeup station for clients. I’m not sure what you need for your makeup regime, but surely you’d find it here. CLICK the thumbnail for a closeup visual inventory.
And elegant fixture for offering tester strips and fragrance samples. A frosted glass vase does the offering and a polished metal tray catches the castoff. Très chic. CLICK thumbnail for more of the vase.
Cosmetics and point-of-purchase display by Tokidoki fit hand-in-glove. Items insert puzzle-piece-like into the exhibit, with boxed backstock immediately above. The approach allowed first-hand experience of colors, while playing on the package design and branding in a highly tactile fashion. CLICK thumbnail for a closeup view of the puzzle aspect.
Bell Jars in retail have proved a popular merchandising thread here. This miniature display case performs the duties of a Bell Jar at shelf edge. It sets the Gwen Stefanioffering apart and puts it on a pedestal, elevated psychologically above other retail products. CLICK the thumbnail to enlarge the view.