A single all-encompassing Endcap at the shoe-aisle-end provides all the Shoe Care items and accouterments your customers need. Sponsored by Kiwi®, what more could anyone ask, and as an all in one solution, how much easier merchandising answer could you envision? Shop the system yourself in the gallery of images.
Kiwi® moves beyond Shoe Polish and Cleaners with a comprehensive PowerWing selection of Shoe Laces … Sport, Dress, Boot and more. And its right around the corner from the full-service Kiwi Endcap display. In this instance, Endcap and PowerWing go hand-in-glove (sock-in-shoe?) in terms of merchandising to the footwear aware. Browse the offering and outfitting in the gallery of images.
Nike® backs a simple display with a simple premise: “Don’t Overcomplicate … Simple, Comfortable, Stylish.” So if you don’t believe the high-tech footgear hype, maybe Nike® is for you. As for the Nike® display, only a simple table-top Billboard is needed to position and pitch the offerings. Take a tour via the gallery of images.
The table-top Flyover Trestle creates a central island and additional open display space. But the space beneath is too overshadowed to effectively present additional sneaker offerings. Maybe best left as “Negative Space” to allow the foreground merchandise to reach out in an uncluttered way. Step through gallery views to consider the fixture and merchandising challenge.
Actually heavy solid plastic, this Michael Kors embossed block had something of the look of cut stone. A few more flecks of embedded impurities and the effect would have been complete. But maybe to make the stonework too natural and compelling would detract from the MK Slipper as Merchandising Hero atop. And the hero is automatically adjudged more fashionable and of better quality by association with MK. See from a variety of angles in the gallery of images.
A traditional Shoeshine Workstation stands out among the gleaming modern facility and state-of-the-art automotive offerings of Mercedes Benz Manhattan. All the necessary accoutrements are in place strongly hinting you could get a quick polish while you waited for the valet to deliver your vehicle from parking or inventory. Or is it all a prop, foolie, and additional lifestyle branding by Mercedes? If a customer of Mercedes Benz Manhattan and this particular service, please leave a confirming comment. Meanwhile, posh, very posh Mercedes.
BACKSTORY:Mercedes Benz Manhattan is the only MB owned dealership in the United States. A flagship “boutique” dealership, it occupies a mega, multistory building on a 330,000 square foot lot on 11th Avenue between 53rd and 54th Streets. One of its most impressive amenities (to me) is auto-opening-garage-door access to drive-right-in, valet parking within the building. Just drive up and you and your vehicle will be welcomed with open arms. Our favorite Mercedes Benz Manhattan associate: Sheik Nabijan, firstname.lastname@example.org, 212-629-1408. Ask for him by name, you won’t be disappointed.
Nothing says high-end in Hospitality Retail like a Shoeshine Stand and ultimately a Shoeshine itself. I am not sure this stand is in service or a historic relic of bygone days. But it does project a luxurious aura just sitting there. Seen at the Ritz Carlton, Philadelphia. Hospitality Retail at its finest … except for the extra charge for WiFi. Shame, Ritz Carlton, shame.
Want a a visual merchandising look that’s “Gangsta?” Lack a budget and props? If you can tie a knot you can Shoefiti. Tie it low or toss it high to wrap around hooks, bars and overhead elements and you are on you way to a “look.” All you really need are shoelaces.
Adidas® sells the lifestyle not the shoe with the Zen-like tag line of “Break Into The Zone And Flow.” But the operative lead in is “No Distractions, No Restrictions.” My interest is the Pedestal presentation of the footwear, and typographic treatment of the tagline. You decide if distinctive and dramatic enough, or too recessive and Zen-like. One thing I like for sure is the rich black of the pedestals with Gold top, type and Adidas logo. These Pedestal might be more effective in-store engaging shoppers, than behind glass in the storefront. Check the gallery of images for zooms.
A table-top billboard announces the footgear with visual that is hoped to communicate the seamless benefits. But it is the table-top Pedestal that truly focuses attention on the merchandise. In close up it repeats the identification as Adidas® AlphaBounce with a pitch about the benefit. If you own the whole table top, both display aspects are reinforcing. But if your space was limited, which would you choose: the billboard or pedestal?