The visual merchandising angle I get. A mesh bag mass of Soccer Balls to help set a window dressing theme. But as American, Soccer itself includes subtleties that are beyond my grasp. The bag of 8 balls is not metric base-10 in constituency, nor dozen, half-dozen English Measure. Even more difficult is the mathematics of dividing a bag of 8 balls among the team of 11 players. So I am back the the pure visual motivator sans any Soccer Ball merchandising. My suggestion: raise the balls higher or hang the mesh bag from the mannequin arm for better visibility. A merchandising theme is only a theme if you can see it.
FixturesCloseUp covers branches and seating as store amenity. Which is why I suggest to you that seating like this seen for sale, might make interesting comfort amenities in retail itself. Minimally for kids it would engage and pacify … if only for a time. For adults it could help carry the in-store theme in Baseball, Soccer, Sporting Goods and Fitness Retail, while allowing rest for both shoppers and significant others. But though the idea is mine, a source for adult-size sports seating is the challenge for you.
Those who play a sport like to show off in that sport. So wild and crazy gear like these outrageous Filed Hockey Shin Guard Socks are worth a bit of in-store promotional effort. This Factor® display employs SlatGrid with Flatback Grid Display Hooks. Sock coverage of the display faces would normally cover the entire surface, preventing “Sight Leak” … the eye passing through the display and being confused by merchandise beyond. Set a hook close in the thumbnail. Click through the gallery of photos for zooms.
The Everlast® name, both big and small, did brand this boxing heavy bag and associated merchandise. But the warning “Do Not Hit the Heavy Bag” delivered the knock-out punch visually. If I wanted a heavy bag, I would want to hit it first. And even if not, wouldn’t the store visit be more memorable if I went a few rounds? I suggest you invite browsers to try on your boxing gloves and the heavy bag. I would put a warning on the Punching Bag, which is just liable to hit back! See this displays warning in the thumbnail, and zoom in on small Everlast® branding in the gallery of photos below.
Okay, sue me. I used Frisbee® along with another brand name “Innova®. But who says “Flying Disc” anyway. And while I do not play Disc Golf, I do enjoy Frisbee® generally. Oops. There I go name dropping again. Check out this Innova® Wire Rack display, array of color disks, and in particular the simple Sign Holders atop in the gallery of photos below. See that part of the “pitch” is “Limited Edition Dics” and ordering of specific throwing weights. Now that is Frisbee-ing!
If you are not sure exactly what Sporting Goods will be displayed in what fixture, or need flexibility in headlining because offerings will change, maybe it is actually a good instance for use of a Generic Sign. Here “Equipment” seen in Nike® Athletic Footwear and Attire could segue to anything from Frisbees to Baseball Helmets, Badminton Birds to Balls as seasons change. In this instance the merchandise was actually the latter, Balls, Private Labelled for Nike®. Still works well under the generic heading “Equipment.” See the Perforated Metal Gondola Backer with Open Wire Bulk Bin Fronts.
This in-store overhead bridge offers flyover space for huge Nike®Swoosh branding, while still providing merchandising space underneath. Positioned centrally, it is visible and broadcasts brand to shoppers in-store as well as those passing the store entry in the concourse beyond. Step through the gallery of photos to experience from several distances.
A freestanding display of 1” Grid provides a portable, central location for Football Season memorabilia including team-branded License Plates and window decals, large and small. Plastic-Backplate Straight-Entry Hooks deliver tight placement of the license plates, and easy attachment for odd-size merchandise. See the thumbnail Straight-Entry Hook close-up and zooms via gallery of photos. Scroll down for Football and extensive Straight-Entry outfitting coverage.
Ground frozen or not, Football fans are still on the prowl for team memorabilia. And these understated team lawn flags could still anchor in a snow drift if the ground is completely frozen. A Flatback Single-Prong Display Hook is all that is needed for Slatwall display. Check the zooms in the gallery of photos below to see a perfectly formed Display-Hook-hang is an integral part of the Lawn Flag frame design.
Keep Team Flags, Team Waste Paper Baskets and other Team branded tchotchkes grouped for better impact and sales. Here all sidle up against Man Cave signs for even better cross merchandising. At the very least every Man Cave needs a NBA Waste Paper Basket: NFL Team Flag optional. Get a closer look via thumbnail image.
Both the NFLNew York Giants® and sports giant Eli Manning are immortalized in-store with a somewhat scale model and protective Museum Case. Sure to create buzz inside and outside the store, it is well worth the small retail footprint and central location. I don’t think the display was directly for sale, but surely could be to the right Fan once the selling and playing Season ends. Get a reverse angle view and closeups from the thumbnail and gallery of photos.
With a famous name like Bell® why wouldn’t you heavily brand accessories and cross sells from your mainline helmet offerings? Here a Logo-emblazoned oversize quiver merchandises oversize Road Bike safety flags. I have predominantly been a Mountain Biker, but admired and supported the use of these whip-antenna flags for Road Bike safety. I like the Bell outfitting and sales approach too. CLICK the thumbnail for an overview of the display.
This Adidas® “Products Official” line of caps tales advantage of Clothes Pinned S-Hooks to hang unfurled and display official logos and colors. Only after the fact did I realize that the teams supported and their logos were unrecognized by me. I guess over the decades-log growth of international sports I have just failed to keep up. But I know a good merchandising idea when I see one. How else would you expose the licensed aspects of these “Products Official.”
Is packing, presentation, or both important to you in retail presentation of your merchandise? Here Styrofoam is the cushioning that insures these NFL-licensed Stadium Seat Miniatures make it to retail intact. The Styrofoam also provides a background and visual separation so the eye can focus on team favorites. Flip through the galley of photos to see from all distances. Then consider the effect on final presentation and tighter packing, without the Styrofoam cushion? Look immediately below for a second post allowing just that comparison. Who else but FixturesCloseUp shows you multiple solutions to the same merchandising situation, like this?
I normally assume all Tee and Sweatshirt merchandising for Colleges tips the till with a payout to the University. But I may be wrong requiring us all to look for this oversize “Officially Licensed” certification on displays. Here Penn State, my institute of higher education, is the University protected. You should probably watch for in-store Certification relative to your own Alma Mater. CLICK through the gallery for views of the outfitting.
What great test of shooter’s visual acuity is this Champion® Pallet of undifferentiated corrugated Sporting Clay carton packs. The Automotive Departmental sign above and beyond doesn’t help matters either. I must assume smaller packs are inside, with better branding and imagery to communicate from the shelf edge. But as a palletized, bulk point-of-purchase sales effort this could use a sign, or better yet, just an oversize Sporting Clay printed on each carton. Click through the gallery to try to discern the product from various distances. Note that sales does not seem very brisk even if shoppers are hunting for this camouflaged item.
An impressive and expensive in-store point-of-purchase bicycle display that hits all the selling points of why to buy here and now. See a happy family biking and exercising, the offer for free in-store assembly, a low price offer with $25 off, and colors for both boys and girls. No touch-point is missed. Finally the bikes are offered as “hero” in a steeply inclined triumphant pose. CLICK the thumbnail for rack details. Step through the gallery for various zoom and note that an “Ask For Associate Assistance” message is right there in closeup.
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Image courtesy of Renovo Bikes and bikeculture.co.nz