Offering a traditional newspaper adds an air of sophistication to any coffee joint, as well as an implicit invitation to sit and enjoy that cuppa Joe. Given Starbucks® marketing success I would assume the order of Newspapers was not left to chance, particularly since 3 of the 4 Shelf Levels were pre-labeled. Local readers and news are not totally forsaken with a hand-lettered “Star Ledger” offering to round out the choices. Browse the national offerings of The New York Times, The Wall Street Journal, USA Today, and Newspaper Rack design in the gallery below.
Starbucks stays trendy with a 3D Tower Display for Travel Mugs reminiscent of a futuristic Star Trek® Chess Board. I’m not sure the directions and levels of movement for correctly facing this display, but any increased level of difficulty might actively engage retail staff rather than bore them with normally mundane product forwarding and restocking chores. Check out the dimensionality in the gallery of images.
Think you know best what goes in a Grab-N-Go Power Lunch? Starbucks® supports you with various hand-lettered offerings that you choose in order to pack your own lunch. I’m not sure the Chips, Popcorn or Pretzel aspect is as heathy as the other choices, but maybe you’d find Organic or Artisan offerings when you got to that stage. Check out all aspects and promotion wound-rope outfitting in the gallery of images.
Eye-level is the preferred merchandising height and this Starbucks® display stakes its claim to just that via air rights. The display is branded on three sides as well as the cooler door. Several ranges of cooler and room temperature merchandise are offered. In this instance a Nestle® Coffin Cooler snuggles nicely under the Starbucks® display. But might it be a challenge to find a complimentary cohabitant across all retail locations. Tour the display via thumbnail and gallery of photos.
I admit I do Starbucks® now and again … “Cafe Mocha Venti, please.” While waiting I enviably shop the coffee paraphernalia. In case nothing floats your boat, Starbucks offers the opportunity to craft your oun personal coffee mug … or create a gift for a caffeine-addicted friend. If nothing else it fits into my “Coffee” and “Chalkboard and Hand Lettered Retail” themes. CLICK the thumbnail for fore and after views.