Save on visually merchandising in the Bath Department by eliminating mannequin hair pieces all together. Wrap a towel around each head and simulate followup to shower and shampoo. See that the hand towel and head wrap match. I might have chosen something other than plain white for the body wrap, but them maybe that color bridges the gap to storewide white sales. What do you think? CLICK the thumbnail for overview.
A towel-filled tub bridges the divide between heavily stocked Kitchen and Cookware Department (far side) and Bath Softgoods (near side). The oversize prop creates a respite from solidly stacked shelves and anonymous piles of towels and wash clothes. A Claw-Foot Tub might be more traditional, but this split pedestal base says traditional with a modern twist. CLICK the gallery for various views. A centerstore watering hole for towel needs.
Though not the height of fashion, few things are as comfy as plush towels after soothing bath or shower. These mannequins do demonstrate that the towels can at least ride the latest color trends, if you so choose. Step through the gallery for various zooms, CLICK the thumbnail to see that the mannequins are bare-ass naked below the waist. Seen at JCPenney.
After you luxuriate in a bubble bath, maybe you can imagine luxuriating in a tub full of plush bath towels. JCPenney® helps you imagine the feat, and can supply all the towels necessary if you want to pursue the experience. CLICK the thumbnail for a draped mannequin on its way to the bath towel tub. See the mannequin is wireform below the waist.
A towel’s best friend is it’s matching wash cloth, here flagging it’s big brothers color offerings. No mistaking this bath display from a distance for bed linens or other soft goods which don’t have such small scale sidekicks. A bit of white negative space also allows better definition of the true colors.
Somehow knowing a color by name defines it all the more. Plus the name is helpful if you start shopping and asking around verbally for matching accessories. Seeing all offerings in a small poster against a negative-space, neutral black background also helps differentiation. Planting the psychological seed that these are “Customer Favorites” bolsters the pitch too. CLICK the thumbnail for a more distant view showing this sign is meant for close inspection and use.
Horizontal rectangles make practical towel holders to visual merchandising bath, face and hand towel sets. Use of a vibrant color pumps up the display and calls to customer across the sales floor. CLICK the thumbnail for a reverse and view of how this table top fixture works. Hanging the goods at varying lengths helps project the size differences.
Expand the reach of your towel sales by expanding their use to all of beach, boating, and backyard uses. Square-profile, tiered, Drop-Arm Faceouts allow maximum exposure of color and pattern. CLICK the thumbnail for a closeup look at the Saddle-Mount and Bar arrangement. Step through the gallery for several zooms. Scroll down for more Drop-Arm Faceouts. Seen ay Target.
Thick clear acrylic walls provide the superstructure for cross-mounted metal shelf support bars. The interlock interface are Keyhole mount points. Support bars drop in and both support acrylic shelving and bins, while cross bracing upright walls. CLICK the thumbnail for an overview and the gallery for various zooms. See the metal support bars include adjustable threaded end caps to take up any play.
In my own field I sometimes find it useful to look for a solution 180º in the opposite direction of my initial instincts. So if you usually fill a bathtub with water, a 180º reversal of direction would be to fill it with warm fluffy, comfortable drying towels. You might not need this many, but everyone needs towels sooner or later. And if good cotton and heavy bulk, they can be a joy and a luxury worth the price. CLICK the thumbnail for a dead-on view of towels in a tub.
One would not expect a cascade of Straight-Entry Hook draped towels to look quite this good … but they do, A Shelf Edge Triangular Mailing Tube Tent provided shelf-edge Point-of-Purchase information on each of the towel types and benefits. CLICK the thumbnail for an angled view and better look at the triangular shape of the shelf-edge point-of-purchase.
With a popular franchise, Teenage Mutant Ninja Turtle Hooded Towels only require Straight-Entry Scan Hooks to self-merchandise. Admittedly without the defining tag, they are a bit more cryptic in appeal. But even unlabeled they hold an attraction and are a Pegboard Hooked traffic stopper. CLICK the thumbnail for alternate un-labeled look. Do you think that look “mean” or merely Teenage Mutant Ninja Turtle “determined”
The open design of this wire form Urn allows the fluffy fabric of these bath tows to shine through, while vertical orientation cutting across store signtlines show you just where you might find the towel of your dreams. Stacked on low shelves these towels are a shopping afterthought. These open wire Urns help elevate to a destination I might aim for from across the selling floor. Did I mention the Urns have other display uses too? CLICK the thumbnail for alternate Urn and towel offerings. Then follow the threads below.