A Pink Must-Give-Gifts Floor Graphic is well-matched here with Pink Must-Give-Gifts Point-of-Purchase Pedestals complete with Museum Cases tops. Here the Floor Graphic has a tie-in, but it was seen elsewhere with no visible cross tie to product, and both before and after Valentines Day, and pre-Mother’s Day. Maybe its a promotional tease for all seasons, suited to both display-side and breadcrumb trail use storewide. Museum Cases atop the coated corrugated temporary Pedestals do upgrade the display an additional notch or two here.
Everyone loves an anniversary, and even this tiny stick-on celebrates it. But from whence it came and what anniversary it celebrated I could not tell. The retail surroundings gave no clue so I do not include so as not to mislead you all the further. So if you have an anniversary pending, just take the tiny hint and buy something nice … or just anything if you are desperate to stay out of trouble. CLICK they thumbnail for a larger view. Then scroll down for Love and Valentine related posts.
These shopping bags are emblazoned “Love” thereby instituting a very long range banding strategy of the sponsor retailer David’s Bridal®. If love prospers, David’s will too. And in a narrow niche market if a commitment to love is in your thoughts, David’s probably already has top-of-mind presence. This strategy is somewhat akin to Apple® providing computers to schools in the anticipation the students will blossom be brand advocates. Do see that this bag’s branding is not all a “wish and a prayer.” David’s Bridal logo and website are listed for direct impact and access. CLICK the thumbnail for closeup.
Though simple, massed hearts create a Floor Graphic presence while a separate stream draws the eye forward to the desired display. The “Follow Your Heart” tagline applies as much to the display photography as the stream of Floor Graphic Hearts you followed to get there. Simple, effective, and certainly economical. CLICK the thumbnail for broader view.
You decide if this is a Valentine’s Day theme, or targeted for the upcoming Travel Season … or both. Either way an elegant purse or carry-on is a good gift or acquisition. And how moderne to use the illustration of a Space Shuttle rather than ordinary airplane. CLICK the thumbnail for a closeup. Scroll down for Valentine’s Day themes and hand lettered promotional messages
I purposely scouted one of my Macy’s® sources of Escalator Drive-by Visual Merchandising to see how the scene might have changed for Valentine’s DayI am getting better at this, in that the video and stills only took two loops down-around-up-and down again. If I can get this refined to a single pass drive by shooting, I’m ready for the pros. Still no SteadyCam released to the market for my iPhone 6+ … nor a ‘White Knight” to sponsor and fund FixturesCloseUp ongoing meteoric rise as a trade news provider. But one step at a time I suppose. SteadyCam first. CLICK the thumbnail for a still which the post needs for Pinterest and other cross references.
The trick here is not Champagne as a retail food prop, but realistic unmelting plastic ice with which to keep it chilled. This display seen just in time to imply a Champagne dinner for Valentine’s Day lovers … but why the extra chairs? I hope the in-laws aren’t going to ruin the romantic mood by stopping by. CLICK through the gapped for ice and champagne prop from various distances.
I will try to convince you that the Swarovski® Display Case Monoliths are my primary outfitting interest here, or that Swarovski is just in time for Valentine’s Day with this Teddy Bear. But in truth it is the Teddy himself as hero of the display that drew me. The smaller, more traditional crystal key rings were a nice counterpoint in terms of scale. Don’t let the key chain use limit your imagination. I bought the Teddy as a large Purse Charm for my wife. And being outrageously detailed (look close) and a Swarovski, she didn’t even mind it was not Diamonds. CLICK through the gallery for zooms. Note the left eye and other treatments. Oh, yes, and also those Swarovski display case monoliths.
The “Meet me downstairs” invitation takes on new meaning and urgency when reinforced with kisses. I’m not even sure who or what is downstairs, but maybe I better go see. Minimally a smart store staff would have carried through with more romantic gifts for Valentine’s Day. After all I want to demonstrate I am worthy of any and all kisses. CLICK the thumbnail for the alternate view.
If your name and prestige is at the level of Dylan Lauren (daughter of Ralph Lauren) maybe there is no need for superfluous, gratuitous Valentine’s Day packaging. Any gift of Lauren, Dylan or otherwise, is a romantic gift. Though I love the packaging, I still suggest at least Valentine’s Day gift wrap to maintain the element of surprise. A tiny Diamond bauble hidden among the candy might be an even better surprise. CLICK the gallery to browse Dylan’s Pre-Valentines offerings.
I have always found staging lamps and lighting a better display approach than mass merchandising. And every once in a while you discover something unique among the props, like this work I title “Flamingo Love.”Not only are they entwined and staring deeply into each others eyes, the heads and necks form a heart. This may or may not be your Valentine’s Day style, but if you want it grab it while on Final Closeout as a Floor Display Model only. Stop by your Friedman Electric Lighting Showroom quick before you miss it. CKLICK the thumbnail for model number and closer look at regular vs sale pricing.
Add red heart-shaped cutouts and any Bell Jar can be tricked-out into a Valentine’s Day theme. But let’s not underestimate the creativity required. Any one of us could do a Valentines Day, Groundhogs Day, Easter or even Guy Fawkes Day communication. The true test is what you can create so simply yet effectively for Sadie Hawkins Day. CLICK the thumbnail for a tight shot of the central Bell Jar in the flight of four.