Caught during roll-out at shift change, the size and scope of this Mobile Perforated Metal Bin is far more apparent empty than full. Normally on duty near the Warehouse Club check stands, these bins both offer shoppers empty boxes to pack and carry their goods, as well as collect corrugated waste for recycling. I don’t think you’ll find a larger bin of this type anywhere. I just might submit on behalf of the Warehouse Club Industry to the Guiness Book of Records.
This looks to me like a Forklift Warning on Psychedelic Drugs. Then again, if you were already using LSD, maybe it would look normal. Is is a bad, hand-retouching job, or the original where excess paint ran under the sign template? It still captures attention, and probably causes traffic to pause as people take an extra second to discern the meaning. Seen in Warehouse Retail.
It must be a sale if the entire aisle is a single Coffin Case filled end to end with EZ Peel Shrimp. It would be merchandising to get excited about if not for the stalwart British advice “Keep Calm and Eat Shrimp.” If you are not outfitted with a run of Coffin Coolers this long, maybe you are not yet ready to play with the big boys. Or minimally you’d need to merchandise smaller shrimp. Step through the gallery of images for a sense of scale. (Terminology translation: To Brits these “Coffin Cases” are “Chiller Chests.”)
If you don’t have the freezer space in Frozen, rollout the Palletized emergency Coffin Cases for an EZ Peel Shrimp sales at the store entry. I am not sure if extra Coffin Cases are a store resource or on loan from the Shrimp Better Business Bureau for this promotion. So that low Coffin Cases are not overlooked, an Easel-Mount Sign interrupts the view and calls attention. So that the pricing does not cause arrhythmia, the sign advised “Keep Calm and Eat Shrimp.” (Terminology translation: To Brits these “Coffin Cases” are “Chiller Chests.”)
The roots of the British “Keep Calm…” propaganda series stretch back to 1939. I’m not sure that “Keep Calm and Eat Shrimp” was one of the originals, but it a good meal of Shrimp would calm me. See that 18 methods of serving are defined, with others implied. Looks like one could survive on shrimp almost indefinitely … and at a good price too. Seen in Warehouse Club retail on this side of the pond. (Terminology translation: To Brits these “Coffin Cases” are “Chiller Chests.”)
Prices were good, so inflatables helped celebrate the bargain. A shrimp shaped inflatable surely would have been better, but where do you find one of those on short notice? Part of the balloons purpose here is practical. To interrupt the “sight leak” and cause the eye to focus on the Shrimp merchandising in the foreground. A larger sign and more balloons might help, but still staff understood that the infinite view to the back of the store would short-change the shrimp sale. (Terminology translation: To Brits these “Coffin Cases” are “Chiller Chests.”)
If a hurry to order? Costco® offers this self-service, order-it-yourself Party Platter Work Station. No need to stand in line waiting for assistance, when you know what you want and need to move on with your life. Forms, pen, and Costco® calendar right at hand, so get to it. Click through the gallery of images to inspect Order Station design and outfitting.
A sample completed Costco® Party Platter Order Form both guides shopper completion and encourages generous ordering. This sample specifies no less than 10 Party Platters for what would seem to be one hell of a celebration. Heavily weighted toward Shrimp, these are my kinda people. I copied the members name and pickup date. Address available through online research I am sure. Gate crashing made easy peasy.
Looking like something from Dr Suess, this massive Costco® Pie Making equipment turns out pies by the pallet-load, as you see. I waited as long as I could hoping to catch a pie come spinning down the bright yellow gravity-feed discharge chute, but no luck. Step through the extensive gallery of images. I am sure you can imagine it in operation, huffing, puffing, and churning out pies.
Note the space saving interleaf of cookware handles in this Tramontina® brand pallet merchandising of cookware. See that both back and front packaging also carry a vertical hanging image of the cookware for more instatntaeous recognition of the offer, no matter which direction the actual handle point. I think you’ll agree that the printed image reaches out better at all distances. Here is a package designer who went beyond the package need only to promote the merchandise.
A marketing challenge first addressed by Birdseye®. How do you mass merchandise frozen food? By supplying the Freezer for in store use! And if mass merchandising frozen Lobster, you obviously must supply the Freezers by the pallet-load. I wonder if a deposit is required to motivate return of the Freezers in good condition. And what about a restocking fee to get the lobster out of hypothermia and back in the ocean if unsold? See the thumbnail for alternate view.
Whether Cat Condo, Cat Tree, or Cat Castle, Warehouse Club Pallet Rack Merchandising allows an aisle full of choices, and enough “negative space” to consider each variation in detail one at a time. Pet Store presentation might be more sophisticated, but for true Cat Castle shopping, consider this Warehouse Club approach. My only question is, just what is the Season for new-model-year Cat Condo rollout? Browse the gallery for your own in-store Condo drive-by. Scroll down for additional Pet posts, including Henri Bendel® branded pet specialties.
Compare curious pricing seen adjacent to each other in a warehouse store environment. Seven lengths of White Bungees cords up to 72” are all priced to move at 99c each, while Rubber Bungees range from 79c to $1.59. In my experience the Rubber are far stronger, but also far less extensible. In any event the warehouse store attempts to satisfy every need with an easy to use, though homespun display. Thank god they display separately and sequentially on Pegboard, rather than dump all in a bulk bin.
Christmas Nutcracker merchandising goes to extreme both in terms of unit size and pallet-load quantity of offering. And based upon scale these Nutcrackers must surely be rated for oversize Walnuts and Chestnuts, though point-of-purchase materials did not spotlight that benefit. See that much of the Pallet is already empty hinting nut and Nutcracker lovers abound. Scroll down for more Pallet Merchandising coverage below.
With forklift work in-aisle a hazard, warehouse clubs have adopted the techniques of police in cordoning off the “crime scene” for materials movement and backstocking. Though not seen just a handful of years ago, the modem warehouse club now has self-retracting aisle tapes to speed closings and openings. Sometimes I see this moved from aisle to aisle, but increasingly see them permanently placed in every aisle for immediate “as needed” closures. Better safe than sorry. Besides warehouse clubs probably buy these tape units in bulk, don’t you think? Maybe something of this order would be useful at mainstream merchandisers for aisle cleanup or other work? One in every aisle not so necessary mainstream. But a tape along with spill flag at cleanup locations possibly a good idea.
This one-third scale, suite of office furniture was the pallet-rack-perched point-of-purchase hero at a popular warehouse club. I have often seen miniature tents and sleeping bags hawking wares in sporting goods stores. It too would seem a great technique for display of entire office ensembles in a retail environment. But compared to sewing small scale tents and sleeping bags, imagine the cost of woodworking this miniature POP. CLICK the thumbnail for a closer view which shows a bit of orange pallet rack crossmember across the top to provide a hint of visual scale.
Why waste the huge overhead clearance to the roof in garden supplies? This fishing line floating tent in the clouds takes up no floor space, and calls attention to shoppers, even if only tangentially related to gardening. My only suggestion, post descriptive information on the bottom of the tent ground cover so that this interested could learn its features and price. Some might buy for camping. Some as an actual garden retreat. CLICK Through the gallery for various views.